HOSPITALITY SUPPLIER
CONSULTANCY
Hospitality Alliance is a consultancy group, based in Europe, made up of experts in sales, product specification, global brand marketing and business development for international hospitality
FF&E and OS&E suppliers and vendors.
With over 15 million hotel rooms worldwide, it’s not surprising that the hospitality industry is a lucrative target for many B2B companies.
Whether you are willing to enter into hospitality as a new supplier, or looking to grow and expand your presence globally, the team at Hospitality Alliance has the knowledge and passion to help you.
SERVICES
Hospitality Alliance provides industry insight and consulting services for suppliers in the hospitality industry.
Offering a variety of sales & business consulting services including:
​
Market analysis
Sales & marketing strategies
Product specification within A&D community and Hotel Chains
Branding and communication, go-to-market message
Key account planning and development
Temporary management
Sales support
Training and coaching
Request 30 minutes free consultation.
INDUSTRY SECTOR AND PRODUCTS
INTRODUCTORY CONSULTATION
We examine what organizations are doing to stay relevant and competitive in this fast-paced world, and which ones are doing it best. We then strategize using smart tools and global resources in order to understand the implications of every choice our clients can make. Get in touch to learn more about how this service can help you.
BRANDING & POSITIONING ANALYSIS
Looking to develop your business within hospitality but not sure where to turn? Need help planning or executing your next strategy? Let us guide you. Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.
STRATEGIC PLANNING SESSION
With years of experience, our staff has the capabilities and expertise to take your business to the next level. At Hospitality Alliance, we combine our insights and skills to transform your processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their business.
SERVICES
Hospitality Alliance provides industry insight and consulting services for suppliers in the hospitality industry.
Offering a variety of sales & business consulting services including:
​
✔ Market analysis ✔ Sales & marketing strategies ✔ Product specification within A&D community and Hotel Chains ✔ Branding and communication, go-to-market message ✔ Key account planning and development
✔ Business Development ✔ Temporary management ✔ Sales support ✔ Training and coaching
Request a 30 minute free consultation.
INDUSTRY SECTOR AND PRODUCTS
We are happy to work with companies manufacturing, selling or distributing:
Furniture, Fixtures & Equipment (FF&E):
stationary items in the hotel such as case-goods, flooring, and lighting that contribute to both the ambience and function of a property.
Operating Supplies & Equipment (OS&E):
products hotel guests and staff use daily such as bed linens, personal care amenities, and cleaning supplies.
FF&E OS&E
CASE STUDY 1
Hotel Chains listing
Situation:
A leading manufacturer of in-room appliances is looking to grow his business with hotel chains.
The client is not new to the specific market segment and wants to understand how to be listed/specified by international hotel chains.
​
HA Solution:
Product portfolio analysis and assessment (chain specs and requirements, positioning against competitors...).
​
Supplier introduction and listing within major hotel chains "approved vendor" lists.
Engagement with all relevant stakeholders (owners, management companies, franchisee...) to secure business.
Value-added:
Shortlisting and framework agreements increased client leads and access to key decision makers brought to a sensible turnover increase and direct control of the end user.
CASE STUDY 2
A&D specification
Situation:
A worldwide leader of flooring solutions decided to change its strategy from distribution to specification driven sales.
The client is new to the specific hospitality market segment and wants to build its reputation and brand awareness within hospitality architects and interior designers community.
​
HA Solution:
Selection of a sub-set of products more suitable for the segment and creation of a targeted value proposition.
​
Selection of main industry shows, events and influential organizations in key cities worldwide.
​
Introduction to main A&D firms in their multiple offices across the globe.
Value-added:
Supplier nominated/specified via interior designers/operators with top-of-mind brand presence in major hotel projects.
OUR APPROACH
We analyze your current hospitality sales & marketing strategies, we review your current products and solutions and how they are positioned against competitors.
We then develop a custom "go-to-market" report that will help you align with industry standards.
Temporary management inside your existing organization will be provided if necessary.
BRANDING & POSITIONING ANALYSIS
Looking to develop your business within hospitality but not sure where to turn? Need help planning or executing your next strategy? Let us guide you.
Any organization can move forward with small incremental changes, but building for the future in today’s rapidly evolving environment means taking bold chances and making insightful decisions.
STRATEGIC PLANNING SESSION
With years of experience, our staff has the capabilities and expertise to take your business to the next level. At Hospitality Alliance, we combine our insights and skills to transform your processes and strategies, and in turn, your company. We’re proud to help shape and improve how our clients structure and manage their business.
ABOUT US
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Michele Crociani, Managing Director
Led by Michele Crociani, a 20-year veteran of hospitality who held senior level global roles with progressive international organizations, Hospitality Alliance is a group made up of experts in different areas and geographies of the hospitality industry. HA will assign a dedicated team of experts who are committed to achieve maximum results for our clients.
Fedra Mainetti, Senior Consultant
Fedra has almost 20 years of experience in the hospitality industry, working for leading companies in senior roles spanning from Key Account Management to Business Development at a global scale. She can count on a solid network of top clients, from the most important global hotel chains to real estate developers, architects and design studios, thanks to the constant international presence and to a solution selling approach.
Dion Bosch, Senior Advisor
Tanya Ramolo, Consultant
Dion Bosch started his international career twenty two years ago in the (sub) flooring business, mainly developing sales in both the European retail & project market. From the early 2000s, he started to travel frequently to the Middle East, working for a technical window decoration company. More than a decade ago, he founded the Dutch Hospitality Suppliers Association. DHSA is a network of Dutch entrepreneurs all sharing their passion for the export business in global hospitality development. From 2007 to present day, he has been working mainly with OS&E products. Dion has built sales networks in EMEA, APAC, and North America as well as the fast growing Cruise Line industry. Dion is a true brand Ambassador.
Tanya Ramolo is our expert for North America, Italy and France - to date - she has never met a challenge she couldn’t tackle. She has a Master’s in Economics along with extensive experience from an array of industries like hospitality, FMCG and banking. Tanya always has a huge cloud of positivity and optimism around her, which we really like and enjoy. When she’s not busy hacking growth, she likes traveling around the globe, trying new tastes, listening to podcasts, learning about the world and volunteering.
